Logo Design

The ‘Galit Azulai’ studio specialises in designing unique and original logos that are particularly goal-oriented for businesses, companies, and organisations across a wide range of sectors. The process of creating a logo begins with a meeting aimed at understanding the company or product, defining the target audience, and determining the messages we wish to convey, among other aspects.

The second stage involves developing ideas and preparing sketches in the studio, followed by another meeting to present 2-3 proposals. In the third and final stage, the most suitable proposal is selected, and if necessary, adjustments are made. Once the logo is ready  we can proceed to develop the graphic language surrounding the logo and enhance the overall appearance of the organization as it will be expressed in various interactions with clients and the target audience.

When is it necessary to update or upgrade an existing logo?

A new logo or fresh appearance may be required when there is a need to create a new identity while simultaneously retaining a prominent element from the old logo to ensure continuity of recognition. The need for a new logo or appearance arises, for instance, when two companies merge, when there is a change in the organization’s activities, when ownership changes, and sometimes, it is sufficient for the marketing manager to change (-;

After several years with the same logo (some might say after seven years), the logo may suddenly appear somewhat outdated, and the organization wishes to project an image of growth rather than stagnation. Alternatively, the organization may have evolved over the years, and the old logo no longer reflects the values that it wishes to convey. Surely there may be additional reasons that I have not mentioned.